Founded in Wadsworth, Ohio, Ritzman Pharmacies has created a 60-year legacy dedicated to providing quality products, professional excellence and service beyond the commonplace.
- Email marketing strategy
- Constant Contact setup and customization
- Enewsletter and eblast template designs
- Content population
- Constant Contact template creation
Ritzman Pharmacies had the need for several types of email designs: a quarterly eNewsletter, a monthly sales eblast, a standard eblast for news and updates, and an attention-grabbing eblast for timely topics like drug recalls.
After taking a closer look at the company's demographics and existing print newsletter, we began with the quarterly eNewsletter. This piece features a variety of helpful health information, like seasonal featured articles and Q&As with Ritzman pharmacists. A template that can be easily updated, but that also changes with the seasons was a perfect adaptation from the existing print newsletter, which featured lots of colorful, seasonal graphics.
The other eblasts have a simpler aesthetic, letting the content really shine and allowing the client to update and send these on an as-needed basis. The combination of all of these email designs and templates provides a nice variety for the recipient's inbox.