Online reputation management is the process of locating, monitoring and reacting to reviews and opinions posted online about your business. All it takes is one angry ex-employee, competitor or irrational customer to destroy your online reputation and revenue overnight.
- 55% of Internet users surveyed said they look at other people's reviews online - Source: Razorfish
- 83.8% of Internet users surveyed said they trust customer reviews more than expert reviews - Source: Marketing Sherpa
- 82% of Internet users surveyed said reviews impacted their purchase decision - Source: Marketing Charts
- 20% of Internet users surveyed said they were willing to pay more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating – Source: comScore & The Kelsey Group