Creating an Effective Multimedia Strategy
Search engines put increasingly more weight on video, and so do your customers. Video is quickly becoming one of the most important features for anyone concerned with SEO, conversion rates, and brand recognition. This type of media shouldn’t be a last minute add on, but an essential piece of your web, social, and online marketing strategy. Video is the perfect format for quickly grabbing the attention of busy audiences. It enables strong storytelling in short memorable snippets that viewers can easily digest.
Our overall strategy is creating videos that increase conversion rates and search rankings while telling the story of your brand, product, or service in an engaging and memorable way. Showing your users a video allows them to sample the content of your site before committing to scrolling down the page and reading lengthy information. This tactic increases dwell-time on your page, which is vital to your SEO strategy.