Integrated Social Branding
We can help you maintain an online integrated marketing communications strategy by designing a unified brand image across all of your social media channels. Research suggests that images shared throughout all marketing material have a greater impact on advertising response and retention rates. Help your customers recognize and remember your brand with Evolve’s integrated social branding strategy.
Social Media Marketing Strategy
With well over 75 frequently used social networks online, developing a social strategy can be a daunting task. The key is to set (and stick to) specific goals that are measurable, attainable and time-bound. We’ll begin with a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of your current social activities and focus on areas that need immediate attention first. Then we’ll research the conversations already taking place online in your industry to gain insight for the overall strategy. Finally, we’ll develop a social persona related to your brand’s image for use throughout the campaign.
Social Media Editorial Calendar
A comprehensive social media editorial calendar is the road map of your campaigns. Managing posts across several different platforms doesn’t need to be challenging. A schedule of post types for each platform is your guide to populating meaningful, sharable content that can be scheduled out weekly. Each social platform presents exclusive social marketing opportunities for your brand including a large cover photo, innovative ways to post content and the ability to attach images and video. Evolve is here to help you manage your editorial calendar at any level. Whether you would like help with development of a calendar, implementation, or an educational session about how to post, where to post and when to post, Evolve is always here to help.
Social Media Reporting
Social media marketing efforts are measurable when a social media campaign is well planned before execution. It is crucial that goals are specified and benchmarks are determined prior to launch to properly measure and report results. We will review your analytics and work closely with you to establish measureable goals and objectives. We will also determine what tools we will use to monitor and measure your campaigns to provide the most accurate performance data. You will be provided with easy-to-read, up-to-date reports that will include important analytics and statistics from all of your social media channels. Our customized social media reports can be completed monthly or quarterly. Year-end reports can also be completed to aid in the development of the upcoming year’s strategy.
Social Media Community and Crisis Management
Social media requires care, constant attention to detail and swift action, if needed. We know that managing a social media community can be a daunting challenge. Especially for a small to mid-size business with a team of one or two individuals, we can help.
Monitoring the conversations that that take place about your brand, product or service are critical when growing your online community. This will show you what your audience is doing, thinking and feeling about you, and how they will respond. You need to be actively engaged in their conversations. We will help you develop and manage your community with our four-step plan:
- Preparing and Reacting
Social Media Training
At Evolve Creative Group, we believe in providing our partners with the proper tools and knowledge with our social media training. The social media landscape is constantly changing and it can be a challenge to stay in front of the curve. We’ll help improve your team’s skills, so you’ll be able to execute and measure successful social media campaigns. We believe in operating like an open book and will never keep you in the dark. We take great measures to educate our partners and help them understand new marketing tools, trends and best practices.
We can provide your team with tips for posting on the social platforms that reach your target audience, how to schedule posts, how to create and manage an editorial calendar, and more. Already a pro in the basics of social media? We can also provide training on how to manage your brands in multiple platforms, create engaging content, develop contests, and monitor accounts and review analytics.