Mobile Web DesignFrom the Blog
Mobile Web Design



Why You Need a Mobile Website
The mobile environment is vastly different than a full desktop website, and as such the strategy, setup, and user-interaction are also very unique. Below are reasons why mobile specific websites produce better interaction.
- Accessibility: effectively reach your audience while they're on the go
- Usability: mobile sites are simplified versions of the full site to allow quicker, easier navigation
- Time: mobile users are in line at Starbucks, in a waiting room, or out on the town and will only be willing to spend a short amount of time on the site
- Popularity: smartphone usage and mobile brand extensions are on the rise
- Built-in Functionality: one-click phone calls and map direction capabilities drive the call to action
- Optimization: reduced image sizes and minimal content to ensure fast load times
- User-Interaction: need to account for touch screens and finger gestures
- Control: give your consumers the best experience possible
- Capitalization: mobile may be the first experience a consumer has with your brand, take advantage of this opportunity
Our Mobile Website Services
Whether we’ve built your full website or not, we will work with you to create a mobile extension that correlates with the site in place and is an accurate representation of your brand. Our mobile web creation process takes all of the strengths from our full website experience and employs them to create effective mobile solutions that are fast, intuitive, and engaging. Our attention to detail and browser scrutiny is ever present as we work to create the best mobile experience. Our augmented 4D Process lays the foundation for success.
KISS – Keep it Simple Stupid.
This approach has never been more prevalent.
Our research and knowledge of your business kick of the project as we work to:
- Define your typical user and the most important information they want to see
- Weigh the need to create a minimal text-based version in addition to a smartphone version
- Simplify your navigation and pages down to the essential sections
- Rearrange content into a single column layout
- Build a top down hierarchy to organize important information
- Create multiple wireframes reflecting the new layout and navigation
- Pulls design element from the current site to mimic overall look and feel
- Takes inspiration from your favorite mobile apps and websites
- Uses high contrast and simplistic color schemes to facilitate readability
- Built on the new jQuery Mobile framework, which features strong cross platform compatibility, built-in widgets, and app-like page transitions
- Capable of detecting a mobile visitor to your full website and redirecting them to the mobile website accordingly
- Compatible with all major smartphones and are extensively tested
- Capable of pulling content and information from your current site through XML files and our Content Management System integration
Evolve to Mobile
We want users’ impressions of you to be equally impressive whether they reach your full site through online research on their computer or visit your mobile site on a whim due to a friend’s recommendation. We can help you expand into the mobile market in the impressive, cutting-edge fashion that deserves attention! Just think, why are “Apps” so popular? Because they’re built for mobile. So give us a call today to ensure you’re built for mobile too.
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