When someone would like to connect with your company on Facebook, they must first hit the “Like” button to become a fan. Once they do, they’ll begin receiving status updates posted by your company, and are also opted-in to your company’s Facebook messaging mail list (Facebook’s version of email). Obtaining fans can be an extremely valuable tool in building long-term relationships with your customers. Utilizing an incentivized landing page may help increase your fan base and, in turn, improve customer loyalty, too.
An incentivized “like” landing page is basically a customized “sales tab” on your Facebook Fan Page that allows you to encourage visitors to become fans. It’s called a landing page because it’s the first page users see when they visit you on Facebook. Facebook’s Terms of Service states, “any incentive you provide must be available to new and existing users who Like your Page.” Essentially, if you want to offer a coupon in exchange for becoming a fan, you should make sure it’s available to your existing fans as well. How noticeable you make this coupon is up to you, but the option must exist.
Here are some examples of ingenious incentivized “like” landing pages. Visit some of these company pages, and click the “Like” button to see how they’ve utilized this feature.
Standard searches within Facebook for companies leading the industry in Facebook marketing often direct users to these heavily optimized landing tabs. Users have other options to get around becoming a fan, but the goal is to create such a unique incentive that they won’t want to.
Check out the examples below of Incentivized “Like” Landing Pages we’ve created. Although TransMotion Medical, Inc. and Dots are two very different companies, they’re both benefiting greatly from the implementation of complex Like pages.
There are many guides and tutorials like Hubspot’s that do their best to walk you through the process, but it can be very complex and time consuming. Save yourself the hassle, and let the professionals at Evolve Creative Group design a beautiful custom incentivized Facebook landing page for your company today.