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Retain and grow your customer database, and keep them coming back for more. The most popular form of communication in this new millennium is e-mail. Almost everyone has an e-mail account. How can you take advantage of this amazing form of direct marketing? At E-volve, we have the experience and dedication to help you start to build your customer database, send creative and engaging e-mail newsletters and keep your customers coming back for more.
Our E-mail Marketing Services
At E-volve, we work with some of the top email programs on the market today including Constant Contact and iContact to name a few. We offer a variety of email marketing services including:
- Creative designs for both Enewsletters and Eblasts to match your branding efforts
- Customized templates that allow you to manage your campaigns cost effectively
- Database setup and integration
- List management to help increase deliverability
- Sign-up form integration to your website
- Testing
- Copy writing
- Monthly review of metrics and analytics
- Want to manage your own campaigns? We offer training sessions as well
- FREE seminars. Learn about the basics of email marketing
Did you know? E-mail Stats, Trends & Tips
E-mail marketing can truly be a game of cat and mouse. Knowing your target audience is crucial. Below are some trends that will point you in the right direction. However, testing and tracking on a monthly basis will be the best practice for learning what works for your marketing efforts.
- Best day to send - Tuesday followed by Wednesday
- Best times to send - 9:00am - 10:00am
- Open rate benchmark - 30% or higher, seems to be the standard among most genre's.
- Subject lines - Keep it short, relevant and meaningful. The most important element of every email campaign. Watch out for words that will drive you into a spam folder.
- Text over images - A photo can say a million words...but if the consumer has images turned off ( default by most email programs), text will always be there to tell your story.
- Test, test, and test some more - It's easy, cheap and simple to do. You'd be amazed what you can learn from making a few simple tweaks to your campaigns.
- Personalize - Consumers take their inbox very serious, so personalize your communications. Your open rates will increase.
- List hygiene - Keep your email lists clean. If you keep sending to a bad email account you could end up on a black list. Ouch, nobody wants that!
- Opt out - You must offer consumers a way to opt out of receiving your communications. Stay away from buying lists-grow your database the correct way and allow them to sign-up. Also, offer them information that is relevant and meaningful-not just a sales pitch!
Don't miss out. Get email marketing tips and trends: Enews |
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