Ritzman Pharmacies – Email Marketing

Ritzman Pharmacies eNewsletter Design Ritzman Pharmacies eBlast Design Ritzman Pharmacies Specials eBlast Ritzman Pharmacies Announcement eBlast
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eNewsletter Design
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eBlast Design
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Specials eBlast Design
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Announcement eBlast Design

Ritzman Pharmacies – Wadsworth, Ohio

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Founded in Wadsworth, Ohio, Ritzman Pharmacies has created a 60-year legacy dedicated to providing quality products, professional excellence and service beyond the commonplace.

Ritzman Pharmacies had the need for several types of email designs: a quarterly eNewsletter, a monthly sales eblast, a standard eblast for news and updates and an attention-grabbing eblast for timely topics like drug recalls.

After taking a closer look at the company's demographics and existing print newsletter, we began with the quarterly eNewsletter. This piece features a variety of helpful health information like seasonal featured articles and Q&As with Ritzman pharmacists. A template that can be easily updated, but that also changes with the seasons was a perfect adaptation from the existing print newsletter, which featured lots of colorful, seasonal graphics.

The other eblasts have a simpler aesthetic, letting the content really shine and allowing the client to update and send these on an as-needed basis. The combination of all of these email designs and templates provides a nice variety for the recipient's inbox.

The project included:

  • Email marketing strategy
  • Constant Contact setup and customization
  • Enewsletter and eblast template designs
  • Content population
  • Constant Contact template creation
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