Dots is a fashion apparel specialty store headquartered in Glenwillow, Ohio. They target fashion-conscious women who don't want to overpay for the latest trends. They have over 400 locations throughout the eastern and midwestern United States.
The target demographic of Dots is "The Diva" – she's fun, fierce and knows what she wants when it comes to fashion. She's also busy and on a tight budget, so crafting the perfect email to get her attention was a fun challenge.
We worked on a wide variety of eblasts for Dots, including those featuring sales, seasonal items, fashion tips and news about new store locations. We were provided excellent photography by Dots' marketing department, and the pinks and purples already established for their brand identity made for fun, girly designs.
The project included: