Persona Marketing – How to Create User Personas for Your Brand and Why It’s Important

When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal …

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Time Management at Work
August 26, 2015

7 Ways to Efficiently Manage Your Time

Meeting and exceeding marketing goals and deadlines can be daunting without effective project and time management. Do you have trouble fitting all of your tasks into an 8-hour day? If so, you probably aren’t managing your time in the best way possible. Regardless of how busy your work day is, there are simple ways that can help you manage time more efficiently and ensure that you don’t lose sight of the tasks you need to complete. Keep reading for some ideas to help you be more productive when your time is limited.

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Web Design - Subpages
February 25, 2015

Subpages Need Love Too

When designing a website, you basically have two types of pages: a homepage and a subpage. While the homepage acts as the front door to your site, subpages most often include the important information about your business, like your services, products or company information. You only have one homepage, but you could have an almost …

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2015 – The Year of Mobile Web Design

Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it’s more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.

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Yes, Your Website Still Needs a Homepage Button or Link

There’s been an ongoing debate in our office, and I’m often challenged with it: Do websites still need a homepage button or link? I’ve been searching for the golden blog post or whitepaper to answer this question, and have yet to find it. So I’ll answer it myself.

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