When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal …
Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it’s more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.
Last, but not least, in our Technical SEO Checklist series, we’ll explore how to use the robots.txt file and what to do when you receive a response code error.
In part one of our three part series, we discussed what steps to take to fix duplicate content issues, and how to properly use the rel=canonical tag. In part two, we’ll go over what character counts to abide by for your SEO meta information, and what to do about headings like H1 and H2.
By now, folks are realizing how utterly complex SEO really is. There isn’t one calculation of efforts that will create the holy grail of search engine rankings, and there certainly isn’t one element that will shoot your website to #1 on Google. If you’ve been told so, you need to start talking to someone else about your website optimization.