Persona Marketing – How to Create User Personas for Your Brand and Why It’s Important

When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal …

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Tips for Advertising on Facebook

Are you frustrated with advertising on Facebook? While it can seem difficult, it doesn’t have to be! Here are some tips to help you successfully navigate Facebook advertising: How to Set Up Facebook Business Manager Before you begin advertising on Facebook, it’s important to understand Business Manager. Business Manager lets you give employees specific access …

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What is Remarketing? Does it work?

Has this face been following you around online? If so, you’re being remarketed to! Remarketing is a type of advertising that can be used to promote companies, products or services. When should you implement a remarketing campaign? Whether you are currently meeting/exceeding your goals or your business has hit a plateau in sales or leads, …

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What are Negative Keywords?

Dave Crader explains what a negative keyword is and how it can be used to increase the ROI of your AdWords campaigns. He’ll walk you through two examples of possible negative keyword situations for both e-commerce and service industry related websites.

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What is a Landing Page?

Todd Bertsch, President and Owner of Evolve Creative Group, explains what a landing page is and why and when you should use one. He’ll explain the benefits of a custom landing page and review some tips and best practices to consider when having one designed.

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