The Evolving Social Media Landscape

The world of social media is constantly changing. To keep up with your competitors, you need an exceptional PPC marketing campaign. In this blog post, we’ll explain recent shifts in the social media landscape and how to create a marketing strategy that will surpass your competitors’. Pay to Play Over the past few years, there …

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Persona Marketing – How to Create User Personas for Your Brand and Why It’s Important

When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal …

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Tips for Advertising on Facebook

Are you frustrated with advertising on Facebook? While it can seem difficult, it doesn’t have to be! Here are some tips to help you successfully navigate Facebook advertising: How to Set Up Facebook Business Manager Before you begin advertising on Facebook, it’s important to understand Business Manager. Business Manager lets you give employees specific access …

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What is Remarketing? Does it work?

Has this face been following you around online? If so, you’re being remarketed to! Remarketing is a type of advertising that can be used to promote companies, products or services. When should you implement a remarketing campaign? Whether you are currently meeting/exceeding your goals or your business has hit a plateau in sales or leads, …

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What are Negative Keywords?

Dave Crader explains what a negative keyword is and how it can be used to increase the ROI of your AdWords campaigns. He’ll walk you through two examples of possible negative keyword situations for both e-commerce and service industry related websites.

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