Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it’s more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.
The first few weeks of a new year are always a great time to review our successes and failures of the past one – especially when it comes to the ever-changing online channel. In a field where last year’s trends can quickly become this year’s trash, a review of best practices and the forecasting of those to come isn’t so much necessary as it is critical.
This past year, we have seen an even greater shift and push to use our mobile devices. This change impacted how customers did their holiday shopping.
Let’s step away from our computers for a moment and go for a quick, imaginary walk. I’ll even let you pick where. The mall? A park? Downtown? Take your pick, and then take a second and look around. I’ll bet you can’t make it 50 feet without running into someone using a mobile device of …
Current opinions of QR Codes tend to fall in one of three categories; “I love them!”, “I hate them!” or “What the #@&% is a QR Code?” Since that last group exists, and is larger than you may think, lets first get to the bottom of what a QR Code really is.