December 4, 2012

What is Content Marketing?

Dave Crader explains the basics of content marketing in relation to SEO and the online channel. He’ll reveal Evolve’s content marketing strategy in its simplest form and will go over a case study that proves its effectiveness.

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November 29, 2012

How To Claim Your Google Places (Google + Local) Page

Dave Crader explains how to claim your Google + Local Page (formerly Google Places) page. He’ll walk you through the process and give some tips and best practices for Local SEO optimization. By the end of this video you’ll know how to claim, verify and optimize your FREE Google + Local page.

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6 Corporate Blogging Best Practices

Dave Crader, reviews six best practices to consider when creating a corporate blog. He’ll go over a few ways you can motivate your employees to write as well as some tips on how to measure their performance. By the end of this video you’ll know how to get started with blogging and how to sustain it with new content.

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Font Trends 2012

Derrick Boyd, Web Designer at Evolve Creative Group, reviews some of the font trends he’s noticed throughout 2012. He’ll be discussing the rebrandings of a number of different companies, web safe font evolution and font changes in relation to responsive typography.

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Traditional vs New Age Advertising Media Models

Dave Crader explains the differences between paid vs owned vs earned media and the evolution of advertising over time. He’ll be discussing the advertising working dollar and the non-working dollar and the ways these two spends can be interpreted differently in today’s advertising.

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