Guest Blogger

Guest Blogger

2015 Email Marketing Trends
July 29, 2015

The Fantastic 4 of Email Marketing Trends

In honor of the new Fantastic Four movie release, we wanted to share four fantastic email marketing trends! Just as each member of the Fantastic Four brings a different ability to the group, these email marketing trends all have a significant impact when used together. Learn how each trend can help improve your email strategy and how each one matches up with one of the Fantastic Four characters.

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May 17, 2013
SEO

Getting Your Users to Work for You with User-Generated Content

As every content marketer knows, a steady stream of fresh, unique content keeps both search engines and site users coming back for more. As every content marketer also knows, creating fresh unique content is often a very difficult task.

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May 3, 2013

Developing a Content Marketing Strategy: Choosing a Distribution Channel – Part Four

by Dave Crader Welcome to the fourth addition to our Content Marketing Strategy Development blog series. You may be interested in reading these previous posts before diving into this one: Part 1: How To Develop a Customer Persona Part 1 explains why customer personas are important and how to develop them. Part 2: Aligning Personas …

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April 5, 2013
SEO

Developing a Content Marketing Strategy: Choosing a Content Format – Part Three

Welcome to the third addition of my Content Marketing Strategy Development blog series. In this post I will cover content formats and will explain how to choose the best format to tell your content story. So let’s begin.

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Developing a Content Marketing Strategy: Aligning Personas to Your Sales Funnel – Part Two

In this post, I’ll show you how to create a Sales Funnel, align your personas to your Sales Funnel and identify gaps in your current content marketing strategy using a Content Opportunity Chart. This process helps you deliver the right content to the right people at the right time. I recommend reading the previous post, How To Develop a Customer Persona, before diving into this one.

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